Location Location Location: The Future of Mobile Advertising

Most people groan at the thought of advertising on their mobile phone and rail against the idea as 24/7 marketing. But is it possible that mobile advertising could be something that consumers enjoy? The panel will explore this dichotomy, what it takes to 'get it right' in this burgeoning industry.

PANEL:

Sam Altman - CEO, Loopt Inc

Bud Caddell - Strategist, Undercurrent

Denny Reinert - Dir IA Ad Sales, Navteq

Uwe Hook - SVP Media, Direct Partners

Tina Unterlaender - AKQA

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